Standing in the Shadows of Itunes

Summary


Martino details how three upstart online music stores are aiming for their own niche markets. In the digital world, small record shops have to find creative ways to market their service. Sometimes, that means giving away their product for free in order to build traffic. Consider Tight Tunes--where, since Jul 2005, Queens natives Matthew Warren and James Reixach have been building a MySpace where artists can conduct monetary transactions.

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Extract


Standing in the Shadows of Itunes

While the major record companies Slept and moaned over file-sharing services, Steve Jobs gave the world iTunes and the iPod. It was a simple business model:S9 cents a song. And just look at the sleek little doohickey you get to play .them on! The white wires streaming out of your ears on the subway say you're modern, connected to a digital...

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